SikaPinoy is an on-air livelihood program that brings creative and effective methods to promote small businesses and encourages the ordinary Filipino to start his own venture.

Inspired by the success of “Project SIKAP” (Skills Improvement Knowledge Application Program), a series of free livelihood seminar workshops on DZMM’s 15th anniversary, SikaPinoy helps those who have little cash, more skills, and a lot of courage.

Earning big does not synonymously mean starting big so learn the do’s and don’ts of business from successful businessmen and experts from different private and government agencies.

Some of the SikaPinoy’s awards include: the “Media Business Advocate of the Year,” “Anvil Award of Merit” and “Best Business News/Features Award” from the Catholic Mass Media Awards (CMMA). Its most recent CMMA recognition was conferred in October 2009.

• Nelson Lubao